"The SToOSH! customer is a creature from ulterior universe that has landed here on earth. One who is often misunderstood, stands out in crowds, makes their own rules only to break them, is not afraid to be a spectacle...in fact we welcome it. One who thrives off of the whispers, stares, and pointing of mere mortals. We have traveled billions of miles to be unapologetically fierce; trained from birth to serve our secret weapon...Confidence."