Thursday, April 8, 2010

PLuSH People Profile: Rachel Roy


Rachel's Personal life

Roy was born in North Carolina. Her Father is of Indian heritage and her Mother is Dutch. She attended Columbia Union College in Maryland. Rachel has been married twice. Her first husband was basketball player Yinka Dare. Her second marriage was to Damon Dash, they were married in 2005 and have two children together Ava (eldest) and Tallulah.

Rachel's first job in fashion was at a Contemporary Casuals clothing outlet in her hometown at age 14. After college, she came to New York City, where she worked as a stylist for magazines and music videos and became an intern at the urban fashion line Rocawear...

where Roy rose to become creative director of the women's and children's divisions and also met her second husband, CEO Damon Dash (above & below).

Arriving in New York City with not much more than her smarts, good looks, and ambition to guide her into the fashion world, Rachel Roy has made an impressive name for herself both as a legitmate designer and as the wife of hip-hop entrepreneur Damon Dash, from whom she is now getting a high-profile divorce. {Elle}

Rachel's Career

Though she’s understandably shy about discussing Dash other than to wish him good luck, the self-described “girl from the other side of Monterey” (California, that is) is eager to talk about her plans to expand her business and burnish her name on her own.

“I feel like I was sleepwalking through life,” Roy says of her rags-to-riches life with Dash. “My Oprah moment was seeing that my daughters will be me.” Which is to say, she suddenly realized that her two girls, ages one and nine, would grow up enjoying the kind of material possessions that Roy could only fantasize about in childhood. “I worry that my daughters are too taken care of. A person’s life is of their own making, and I take full responsibility for mine.”

In 2005 she launched her own eponymous fashion collection. In early 2006 Roy received a Bollywood industry award for her contribution to American fashion. Rachel has also seen publicity through the teen market, including at Teen Vogue magazine. In their April 2009 issue, Rachel does a “how-to” where she transforms a regular t-shirt into a punky prom dress.

RR Barbie Sketch ^

With the launch of her new moderately priced Rachel Rachel Roy collection, backed by Jones NY, Roy is about to deliver a sartorial dream come true for young women like the one she used to be, who want to “get ahead” in style.

Her line of separates, priced from $40 to $300, features playfully hip classics, such as graffiti trenches, oversize knits, animal prints, and jersey-draped rompers. “I always have one foot in the street,” Roy says, “so I know not everyone wants to dress like the women they see in music videos. I like self-respecting girls who want a taste level. I wanted to give them clothes they could feel on-trend with but also wear to a job interview.”

While fashion critics tend to lavish attention on the latest craze, that’s not how Roy functions. Her instincts have paid off, judging from the success of her more expensively priced Rachel Roy collection with numour stars who favour the designs such as Lucy Liu, Jennifer Garner, Kate Hudson and Estelle to name a few. But Rachel's new Macy’s collection is something perfect, it breaks fresh ground in a bridge market that has been sorely lacking in chic, if not supercheap.

"I was thinking of a risk-taker who doesn’t want to show too much skin," Roy says. "But she’s the girl in the crowd from whom others get their style." {Elle}

PE Approved!

Crystal Renn ♥ Model Plus!

Crystal Renn is by far "the most successful plus-size model" and author.
Renn started her modeling career in high fashion at the age of 14 after being told to lose almost a third of her total body weight. This weight loss eventually triggered a health crisis, causing her to reassess her diet and exercise habits.

After gaining 70 pounds (32 kg) and re-emerging as a U.S. size 12, she was re-marketed by her agents as a plus-size model and wrote a book to chronicle her modelling journey and raise public awareness about health and eating disorders. {Wikipedia}
Renn is a personal FAV considering I've tried my hand at Plus Size Modelling and it is not easy. Ms. Renn you make us PLuSHanista's proud! Keeping working hard for that $$$

The "One Size Fits All" photo essay in January issue of V magazine featuring plus-size model Crystal Renn.
I am very pleased with the spread. The spreads feature plus size model Crystal Renn (right) and a skinnier counterpart in identical clothing and similar poses. Renn looks HAWT. She definitely outshines her skinnier counterpart!!!!!!!

PE Approved!

Rachel Roy Spring's into Macy's!

Designer Rachel Roy's design house is a PLuSH Favourite.
Sketch of Rachel Roy's Soho Pop-Up Shop last year at 111 Spring Street NYC

The 1,800 square-foot space housed the entire collection of Rachel by Rachel Roy merchandise ranging from contemporary sportswear and dresses to footwear, jewelry and handbags. The store, which only remain open for about 10 days — until merchandise sold out — is a preview of what’s to come from the talented designer, who plans to open pop-up shops in others cities following New York.

“Having your own store is the only medium through which you get to tell your story to the customer in its complete essence,” Roy says. “I absolutely hope to have my own store one day, and to me, launching the Rachel Rachel Roy pop-up store is the most appropriate first step in that path” {Source}

Rachel Roy clothing is NOW sold at *MACY's...
Rachel Roy's Diffusion Line Debuts at Macy's Stores {Source}
Available in over 80 Macy's stores the Rachel Roy Diffusion collection includes sportswear, footwear and accessories. Some items in the collection feature bright patterns and unique prints. Items from the RR Diffusion line retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags {above & below}

Check out the full Spring collection Here featuring Nina Sky, Vashtie Kola and more!

"I'm always inspired by women I meet - how they dress, how they put outfits together," said Rachel Roy. "The art of fashion and seeing it come to life through personal expression and interpretation is a huge catalyst for me."

"Accessible fashion has always been a passion of mine and was a priority consideration in creating the Rachel Rachel Roy collection for Macy's," says Roy

Rachel's Personal Style...

Rachel Roy and Singer Estelle pair up to design a spring jewellery collection :D

Also from Rachel...
Scarves are IN this Spring and the Rachel Roy girls are here to show us an infinite number of creative ways to style your RACHEL Rachel Roy scarves this Spring! From vibrant colors and neutral tones, to long, short and eternity styles - there really is a scarf for everyone.

Check out this cute take on the Brady Bunch opener as the RRR girls play with the scarves and style them as headbands, belts, and shawls...

For fall, the RACHEL Rachel Roy collection debuts the new TransFOURmer coat!!! What looks like a chic black princess style peacoat is actually several coats in one.
Unzip and wear it in a variety of different ways: remove the bottom to wear as a motorcycle jacket; take off the sleeves and bottom for a vest. It’s also lined on the inside with Rachel’s signature colorful graffiti print designed by graffiti artist SenOne. The coat is available for purchase now on the Rachel Roy website for $189 :D
To view the RRR Lookbook Click Here

Stay up to date on Spring trends and other news and updates by becoming a fan of Rachel Roy on Facebook: and
following her on Twitter:

PE Approved!