Wednesday, June 29, 2011


PLuSH PaPaRazzi Reports

HP launches paparazzi campaign with Saatchi & Saatchi

Ever popular PC manufacturer, HP has enlisted the help of photographer Dave Hogan and Saatchi & Saatchi for a trendy, stylish, paparazzi inspired campaign for its Notebook Collection.

The star models of this campaign are laptops, including the HP Mini 210, the HP Pavilion DV6, the HP Pavilion DM4, the HP Envy and the famous HP Vivienne Tam Edition notebook – which has taken the world of PLuSH by storm!!

It is a very glamorous campaign that illustrates that to stay current in fashion one has to merge with technology as it is the latest fashion accessory! Think about it how many stars have you caught sight of clutching their shiny new IPads and using them as shields from their camera wielding stalkers?!

Jean Pierre Le Calvez, vice president of marketing at HP states:

“The Paparazzi campaign aims to capture the vibrant lifestyles of young, design conscious consumers and showcase how our style portfolio puts them centre stage and helps them perform.”

“Our emphasis on sleek design, innovative use of materials and collaborations with fashion designers has delivered a highly desirable collection of products. The ad campaign aims to showcase them in equally desirable settings whilst also conveying how thin, light and ultimately mobile they are.”

Those products include the HP Envy, the Mini 210 and, of course, the fash pack’s favourite Vivienne Tam edition PCs, complete with metallics and butterfly prints galore – all of which are doing a pretty good job of tying that tricky knot between technology and fashion.

PE Approved!!!

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