Thursday, April 8, 2010

Rachel Roy Spring's into Macy's!

Designer Rachel Roy's design house is a PLuSH Favourite.
Sketch of Rachel Roy's Soho Pop-Up Shop last year at 111 Spring Street NYC

The 1,800 square-foot space housed the entire collection of Rachel by Rachel Roy merchandise ranging from contemporary sportswear and dresses to footwear, jewelry and handbags. The store, which only remain open for about 10 days — until merchandise sold out — is a preview of what’s to come from the talented designer, who plans to open pop-up shops in others cities following New York.

“Having your own store is the only medium through which you get to tell your story to the customer in its complete essence,” Roy says. “I absolutely hope to have my own store one day, and to me, launching the Rachel Rachel Roy pop-up store is the most appropriate first step in that path” {Source}

Rachel Roy clothing is NOW sold at *MACY's...
Rachel Roy's Diffusion Line Debuts at Macy's Stores {Source}
Available in over 80 Macy's stores the Rachel Roy Diffusion collection includes sportswear, footwear and accessories. Some items in the collection feature bright patterns and unique prints. Items from the RR Diffusion line retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags {above & below}

Check out the full Spring collection Here featuring Nina Sky, Vashtie Kola and more!

"I'm always inspired by women I meet - how they dress, how they put outfits together," said Rachel Roy. "The art of fashion and seeing it come to life through personal expression and interpretation is a huge catalyst for me."

"Accessible fashion has always been a passion of mine and was a priority consideration in creating the Rachel Rachel Roy collection for Macy's," says Roy

Rachel's Personal Style...

Rachel Roy and Singer Estelle pair up to design a spring jewellery collection :D

Also from Rachel...
Scarves are IN this Spring and the Rachel Roy girls are here to show us an infinite number of creative ways to style your RACHEL Rachel Roy scarves this Spring! From vibrant colors and neutral tones, to long, short and eternity styles - there really is a scarf for everyone.

Check out this cute take on the Brady Bunch opener as the RRR girls play with the scarves and style them as headbands, belts, and shawls...

For fall, the RACHEL Rachel Roy collection debuts the new TransFOURmer coat!!! What looks like a chic black princess style peacoat is actually several coats in one.
Unzip and wear it in a variety of different ways: remove the bottom to wear as a motorcycle jacket; take off the sleeves and bottom for a vest. It’s also lined on the inside with Rachel’s signature colorful graffiti print designed by graffiti artist SenOne. The coat is available for purchase now on the Rachel Roy website for $189 :D
To view the RRR Lookbook Click Here

Stay up to date on Spring trends and other news and updates by becoming a fan of Rachel Roy on Facebook: and
following her on Twitter:

PE Approved!

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